A Very Sad Story… The Worst Advertising Agency Presentation – Ever
This is a story about the worst advertising agency presentation – ever (I know, I was in it.) This special experience, along with more stories, strong opinions and brilliant advice are in my book on presentations and pitching: The Levitan Pitch. Buy This Book. Win More Pitches.
If you buy the book and read it, I guarantee that you will win more new business. OK, you’ll have read it and act on my advice.
I won my first pitch in 1984.
I was an account executive at Dancer, Fitzgerald Sample, New York’s largest “Mad Men” era advertising agency (Saatchi & Saatchi bought Dancer in 1987.) The pitch was for Western Union’s $15 million EasyLink Service. EasyLink was the first commercial email service and launched the same year as the IBM PC – the times were changing fast. We won the pitch and I learned how a well-oiled presentation worked from a new business team that won nine out of ten pitches that year. After I began working on the business, I asked the senior client why we won. She stated three reasons: [Read more…] about The Worst Advertising Agency Presentation – Ever