A recent interview in Ad Age’s Ad Lib podcast reveals the insight that even large clients are now very attracted to small agencies. I’d imagine that this might not be a big surprise to you. Expert smaller agencies that deliver specialized services have been on the radar for a few years.
However, you might not know about serious client angst that comes along with working with specialists.
Take a read – in a new window: Ad Age Small Agency Conference Podcast.
A Bit Of Set Up To “How Small Advertising Agencies Can Win Big Clients”
The book, “What Do Women Want? Adventures in the Science of Female Desire” by Daniel Bergner is a best-seller.
The title and reviews like this from The Atlantic, “…Shatters many of our most cherished myths about desire” got me thinking about what the new clients you want desire from an agency. Understanding this can help small agencies win big clients.
So… What do the big clients want to see from smaller agencies and is your agency set up to deliver it?
Maureen Morrison’s AdvertisingAge article, “How a Small Agency Can land A Big Client Like Mondelez” sheds some light on this universal question. The article is an interview with Mondelez International’s agency scout Deb Giampoli. Deb shares her tips on the do’s and dont’s of how to get her attention.
The Truth: Small Advertising Agencies Can Win Big
Here are Deb’s tips and my take on her perspective. [Read more…] about How Small Advertising Agencies Can Win Big Clients