Estatley has 37 reasons for living in Portland, Oregon. Or, for some, 37 reasons not to.
This is what Portland looked like last weekend:
Peter · · Leave a Comment
Estatley has 37 reasons for living in Portland, Oregon. Or, for some, 37 reasons not to.
This is what Portland looked like last weekend:
Peter · · Leave a Comment
I’ve written about the opportunity for an ad, digital or PR agency to leverage the growing awareness and use of Twitter’s Vine, its short-form (as in 6 seconds) video service that runs on iOS and Android, as a new business tool.
I suggested that there has to be an ad agency out there that sees the potential of becoming the first 6-Second ad agency. No, you don’t have to shut down your other services. Just create a Vine division. I think that this could take about 2 hours. Hey, your agency’s new business program probably needs something new to talk about.
Well, here is more fuel. Vines are now shared more often that Instagram photos.
From Memeburn: “According to insights from Twitter-certified analytics partner Topsy the number of Vine posts shared on the site passed the number of Instagram posts late last week, just days after the previously iOS-only Vine launched on Android. It’s an interesting trend, considering the fact that Vine has a much smaller user base than Instagram — it has just 13-million registered users against Instagram’s 100-million active users.For all I know, an agency is doing this.But, I bet that there is still room to grab this tool and run with it. Here are a few thought starters.”
So to help you get going, here are:
I could keep going but… I’ll save more ideas for my agency clients.
Oh, just in case you need a bit more info, here is today’s infographic.
Peter · · Leave a Comment
Peter · · Leave a Comment
Only a small fraction of advertising agencies have taped into the power of Pinterest marketing to increase the reach of their business development efforts. More should. To help the advertising world (magnanimous, yes?) I’ve written about the power of Pinterest as an advertising agency business development tool in the past.
I was on the HubSpot site today looking for a blog post (Three Ways Foundering Agencies Find Growth) from Agency Post’s Jami Oetting that quoted me – I’ve been getting traffic off the mention – and I stumbled on HubSpot’s Pinterest site. Its a big deep one. The HubSpot folks, who are clearly dedicated to the power of inbound marketing, do an excellent job of using Pinterest for the distribution of information and as a branding device. I suggest that you take a look at how they are using the site to support their business development program.
The fast, easy to use, visual nature of the site really helps to search for and find some of the tons of social media content that the HubSpot team produces. I think that Pinterest makes it much easier to find what you are looking for and also helps to stumble on the unexpected. Here are some of my favorites:
WonderfulWebinars (especially those of Dan Zarrella and Rand Fishkin)
Promotion for their INBOUND Conference (including a promotional video that includes Cyndi Lauper)
And…. a review of some smart marketing campaigns (some great charts that you could steal)
The use of Pinterest for business is booming. There are some good ideas here. If your at all flummoxed about Pinterest, give me a shout. Note: This is my Pinterest-based advertising agency directory — are you in it?
Peter · · Leave a Comment
If you need some help developing your program, building your lists or managing your process give me a call.