• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
Peter Levitan & Co.

Peter Levitan & Co.

The New Business of Advertising

  • Contact
  • Blog
  • Podcast
  • My Story
  • Resources
  • Show Search
Hide Search

Insights

Boomers Are Not Internet Slaves

August 13, 2012 By Peter 1 Comment

eMarketer  reports that adults 50-64 use the internet significantly less that the 18-29 and 30-49 age groups. I am not surprised. I think (know) that we use the Internet more for its utility than as pure entertainment. For example, eMarketer points out that 55-64 year old’s use email as much as the younger demographics. Here is what eMarketer says:

“Email is a prime example. Boomers are about as likely as younger internet users to use email. And in this instance, boomers don’t fall behind younger cohorts in frequency of usage. In February 2012 Pew polling, six in 10 boomers reported using email “yesterday,” essentially matching the 30-to-49 and 18-to-29 age groups.”

  • « Go to Previous Page
  • Go to page 1
  • Interim pages omitted …
  • Go to page 137
  • Go to page 138
  • Go to page 139

Primary Sidebar

  • Featured
  • Resources
  • Podcast
  • How Small Advertising Agencies Can Win Big Clients
  • How to Build A Winning Advertising Agency New Business Program
  • The Big Advertising Agency Resource List
  • My Advertising Agency Blog Post Archive
  • Which Social Media Strategy Is Best For Advertising Agency New Business?
  • The Worst Advertising Agency Presentation – Ever
  • Advertising Agency Process and Profitability
  • How To Outsource Linkedin Business Development
  • The Big Advertising Agency Resource List
  • My Best Business Travel Resources
  • Updated Big Advertising Resources List
  • Marketing Tool Generators
  • This is a fake post that shows how Podcasts will work

Subscribe

Contact

Email Peter

Email Peter


Peter Levitan & Co.

Copyright © 2020 Peter Levitan & Co. LLC. All Rights Reserved. · Contact Peter · Log in

Get the free 2019 Account Management Hand Book.

This AE guide helped me 

grow my ad agency.

Download Your FREE PDF:
The Account Management Handbook 2.0 Plus

Don't Miss My Brilliant Biz Dev Insights

x