Could There Be The Best Marketing Podcast?
Maybe you have or want one.
I know from talking to my advertising agency clients that many agency leaders are thinking about developing and publishing their own podcast – if they are not already out there already. However, getting to the best, like all things marketing, requires some strategy and superfine execution.
Before I get to the best, here is one podcast stat from The New York Times (3/2019).
Past reports from The Infinite Dial showed a creeping increase in podcasts from year to year. That has changed in 2019, when there was a dramatic jump. Compared with 2018 figures, the number of people who have listened to at least one podcast in their lives increased by 20 million, and an additional 14 million people described themselves as weekly listeners.
This stat is both good and bad news. Good news that podcasting has become a part of everyday life. Yet, bad news since it appears someday’s that EVERBODY has a podcast.
Frankly, like many things marketing, get it right or do not bother.
What Is The Best Marketing Podcast? Marketing School.
Of course, there isn’t a best. But, since I listen to multiple podcasts across a range of subjects, I am beginning to develop a sense of what works and does not from the perspective of a core podcast format. As an FYI, I did my first podcast in 2006 and even spoke at Boston University’s very early stage, as in 13 years ago, Podcasting 201 and Beyond.
Today, as it relates to marketing company podcasts for folks like you, I think you should take a hard look at and listen to Marketing School with Neil Patel and Eric Siu. Even if you are not a marketer, well, actually, who isn’t in some way in 2019, check out what Eric and Neil do. [Read more…] about The Best Marketing Podcast