How Do Clients Find Your Advertising Agency? Think List.
I just reread this 2018 post and I laughed when I realized that I had left out a couple of ways that clients find advertising agencies. Both of these highly-searched websites require that you have a master plan for how to leverage their unique platforms. The platforms?
Google and LinkedIn. Passive marketing does not work for either.
OK, back to the original post. There are multiple ways that a prospective client will find an advertising agency. These range from very aggressive agency outreach to highly intelligent outreach (yup, two different approaches) to your inbound program to your agency reputation to being on the radar of search consultants to simply getting found on the day that new client wakes up and says, “How can I find my new advertising agency” and locates an advertising agency list.
While you should have a very intelligent account-based marketing business development program, you must be available when a client searches via an advertising agency list.
There is an extra benefit of my list. Use the list to find your competitors and their best marketing practices. These lists will help you find the winners.
The List Of Advertising Agency Lists
Here is a quick look at the advertising lists you should be on. Some will be easy, some will require a bit of work. But, you need to be able to be found.
Wikipedia’s List of Advertising Agencies. This list is not just the big boys. An example, Tombras group from Knoxville is on the list.
AdAge’s A-List. Look, there must be some way that AdAge finds these agencies. Maybe you should think about letting the editors know that you are alive.
AdForum. Hey, this is what they say and I’d imagine that clients pay attention… “AdForum’s Global Directory of Advertising Agencies is the advertising industry’s premier resource for learning about agencies in the USA, Europe, Asia, Oceana, and MENA. Our interactive map identifies agencies according to region and core competencies – ranging from digital marketing and social media
strategies to mobile app development, brand engagement, and product design.”
AgencyList. Why not be here? You have to dig this fact… “Agency List has 1st page Google exposure in over 45 major cities.” [Read more…] about The Ultimate Advertising Agency List