11 Must-Have Ad Agency Business Development Tools (Updated From 2014).
NOTE: I first wrote this 11 Must-Have Ad Agency Business Development Tools blog post at the very end of 2014 and a few minutes ago the website checker app Checkbot pointed out that this post has a couple of dead links. (4.5 years later and it is interesting to see what tools have survivied). So, I thought that I’d repost and make things work. I suspect a reason for the broken links is that some of these tools are history. Here is what I found.
Back to 2014 – it is still worth the read… Blog post Consistency, actually the lack of it, is one of the most pressing issues that reduces the effectiveness of most advertising agency new business programs. So… Here are some ad agency business development tools that I recommend to keep your agency’s new business and content development program on track. (Tweet this.)
These tools (and there is a big world of tools out there these days) will help your efficiency and, more importantly, make you look like a subject matter expert because you are on that ball. Even better, as you use these tools for your own business development efforts, you will be gaining social media expertise that will dazzle your client prospects.
Clients (the ones you do not have yet) need your help according to this research from Ascend2.
Almost half of the clients surveyed have significant social media obstacles to overcome. You can help them by helping yourself.
This list of 11 tools is my first set of recommended online social media management tools. There will be more coming. [Read more…] about 11 Must Have Ad Agency Business Development Tools