Peter Levitan & Co.

The New Business of Advertising

pinterest

When is The Best Time To Post, Pin and Tweet?

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I use this blog, LinkedIn, Twitter, Facebook (a recent addition), Pinterest (via my agency directory) and Google+ to promote my business. I stare at my stats to analyze what posts, subject categories, headlines and to determine when is the best time to post, pin and tweet.

Here is a sweet chart from SurePayroll on the best times to post. As you might imagine, there is devil in the details and your milage will vary based on your target market’s interests and behavior and how interesting your posts are.

best-time-to-outreach-social-media-infographic

 

 

 

Best Read Advertising Blog Posts

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cher.h9In the interest of sharing, here is a list of my best read / performing blog posts during the past few months. All of these posts are found via a search engine optimized blog; my email newsletter list (sign up for it below); Twitter; LinkedIn; Facebook; my Pinterest agency directory website; guest posts; Reddit and a test I did using Outbrain (nice traffic but not well targeted.)

The Worst Advertising Agency Presentation post went somewhat viral across social media with a special thanks to Facebook. I suspect that the story resonated with the Saatchi & Saatchi and M&C Saatchi universes because it discusses a looser pitch for Adidas I did with Maurice and Charles Saatchi. It is an entertaining, if sad story.

How To Name Your Agency is clearly a hot topic for new and existing agencies. The majority of the other posts address my main topic: agency new business. Thank you SEO Gods.

Next: I am interested in seeing how the brand new 34 Advertising Agency Search Consultants post does in the coming weeks.

The links are hot. Go on and visit some of my best read posts.

Title Views
The Worst Advertising Agency Presentation – Ever More stats 7,301
Hi. More stats 5,239
How To Name Your Advertising Agency: Part One More stats 3,782
Insights More stats 2,926
How to Build A Winning Advertising Agency New Business Program More stats 2,150
I Grow Advertising & Design Agencies More stats 2,007
I can help. More stats 1,665
It’s Me. More stats 1,656
Home page / Archives More stats 1,654
How To Position An Advertising Agency – Part I More stats 1,117
How To Write An Ad Agency Business Plan More stats 1,056
Talking As An Ad Agency Business Development Tool More stats 965
#3240 (loading title) More stats 894
13 Free Big Data Tools For Advertising Agency New Business More stats 718
35 Ways To Start & Grow An Ad Agency More stats 607
How To Name Your Advertising Agency: Part Two More stats 596
How Small Advertising Agencies Can Win Big Clients More stats 587
How To Position An Advertising Agency – Part II More stats 496
Advertising Agencies: “Do Not Pitch” More stats 422
Advertising Agency Business Development & Cold Calling More stats 419
Which Social Media Strategy Is Best For Advertising Agency New Business? More stats 417
Finally, A Fcking Ad Agency Blog Worth Reading More stats 408

Which Social Media Strategy Is Best For Advertising Agency New Business?

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ss-social-mediaYou have A Social Media Strategy For Your Advertising Agency. Right?

Let’s start with what B2B social media strategy works. I was looking for a universal social media image for this blog on ad agency social media. I found the image at left by asking Google. They took me to Anchor Media’s “Starting Out On Social” blog post. A decent post. But, much better that their social energy got me to this better than average image and then, better, awareness of them. So… social + SEO = works, folks.

Back to my main question: Which Social Media Strategy Is Best For Advertising Agency New Business? I am not going to bullshit you. There is no perfect social media platform for advertising agency new business. Why? Cause ya know… the devil is in the details (and, your very own objectives.) The best I can do is to tell you what my personal experience has been. First, here are my social media objectives.

[Read more…] about Which Social Media Strategy Is Best For Advertising Agency New Business?

Why Are Aren’t Advertising Agencies Using Pinterest?

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Pinterest just added Guided Search. It makes it easier to find pins and boards on the desktop and in the mobile world.

Pinterest is huge and they wanted to make it easier to find what their users are looking for (I’ll come back to why this matters to agencies in a second.) According to Mashable:

Part of what made the expanded search necessary is the total number of pins on the platform. Silbermann (Ben, the CEO) says that Pinterest users have created 750 million boards, and pinned more than 30 billion items. Those numbers have grown 50% in the last six months alone, he says.

OK, zillions of people search Pinterest. Some are your future clients. If so, why are two of the leading results for the term “advertising agencies” advertising agency new business consultants – Michael Gass and me? Shouldn’t it be advertising agencies or the huge networks like WPP or Publicis leading the way? What if a client thinks of using Pinterest to do an agency search? Hint: some are.

Take a look below. And, while you are at it, here is a link to my set of Pinterest posts.

Pinterest Works

I Love It: Pinterest Marketing & SEO

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I love SEO, Google and Pinterest. As in using Pinterest for marketing.

I am writing a long piece on advertising agency positioning. It will publish in a couple of weeks in time for Advertising Week New York. I’ll be there and will be writing about my thoughts on the speakers and event vibes for the Advertising Week blog.

While doing my agency positioning research, I decided to do some exploration on the idea of advertising agency of the future. My search yielded the search results charted below. As you can see, my Pinterest page popped high up. As I said above, “I love SEO, Google and Pinterest.” Yes SEO-mavens, I checked using other browsers and emptied my cache.

future of advertising agencies Google Search