The Advertising Agency Pitch System
The Levitan Advertising Agency Pitch System is included in the book, The Levitan Pitch. Buy This Book. Win More Pitches. Just in case you haven’t looked up yet, the book is available at the top of this page. A few thousand books have been read by your competitors — and some might be using my tried and true strategies in their next pitch — against you. (How is that for a sorta hard sell?)
An element of the pitch system is the Pitch Playbook that supports the book. These are essentially simple tools to help you manage the pitch process. Here is one of the Playbooks. The others can be seen right here.
Use the Playbook to get past the inefficiency of the standard pitch process and reduce your agency’s collective groan when they hear that you are about to embark on yet another new, sometimes random, pitch.
A Big Issue
Too many agencies pitch too many accounts too often. They do not have their very own advertising agency pitch system. This can be disastrous for a few reasons:
You are pitching accounts that do not fit into your business plan and model. Worse, you have little chance of winning the account.
You are using up agency brain power and money trying to win business that you should not pitch in the first place.
You are burning out your team.
You are spending thousands for the wrong reasons.
The Go Quiz is a tool to help you decide — should you pitch that new client account or not.